Activations / Five Guys × Melanated
Activation · Restaurant takeover

Five years of cleansing greasy skin

Partner
Five Guys
Occasion
Melanated’s 5-year anniversary
Format
Restaurant takeover
“Celebrating 5 Years of Cleansing Greasy Skin” banner flanked by giant cleanser bottles
The activation

To celebrate five years, Melanated took over a Five Guys: cleanser bottles dressed up as ketchup, a “Don’t let the grease ketchup with your skin” banner over the counter, anniversary tees, merch and a Melanated cake.

What we built
  • Branded counter signage and banner
  • Giant ketchup-bottle cleanser props
  • Anniversary tees, caps and totes
  • A Melanated cake
Five Guys storefront The dining room during the takeover Guest holding up the anniversary sign Guest with a giant cleanser bottle Cleanser bottle label: Don’t let the grease ketchup with your skin Guests sharing burgers Back of an anniversary tee Merch table with caps and a lip tint The Five Guys dining room before doors open Guest posing with two giant cleanser bottles in front of the Five Guys wall Guest in sunglasses with the giant cleanser bottles Guests mingling with Melanated gift bags Mini cleanser bottles on the table beside burgers and fries “Celebrating 5 Years of Cleansing Greasy Skin” banner between two giant bottles Melanated caps and a cleanser on the merch table Guests arriving at the door Guest with a burger and a shake Guests filling the dining room Guests lined up through the restaurant
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