Activations / Fabletics × Melanated
Activation · Brand partnership

A wellness class inside the store

Partner
Fabletics
Format
In-store yoga class and spa sampling
Guests
About 20
Date
March 2023
About twenty guests gathered under the Fabletics neon sign with the Melanated banner behind them
The activation

Fabletics handed Melanated the floor of a working retail store for an evening. We cleared the racks for mats, ran a free yoga and wellness class, and set the spa up along the wall so everyone who came to move also left knowing what we do — and left holding it.

What we built
  • A guided yoga and wellness class on the shop floor
  • Melanated banner and service menu at the front
  • Skincare sampling for every attendee
  • Branded gift bags to take home
  • Content capture through the whole evening
Guests lying on mats in savasana between the clothing racks The instructor leading the class under the Kick butt. Repeat. neon, with the Melanated banner at the side Two guests in activewear holding Melanated gift bags
Bring Melanated to your eventSpa moments, product sampling and content capture.
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